Grey Cafe

The Grey Cafe rebrand focused on creating a modern, cohesive brand identity that reflects the cafe’s unique atmosphere and values. This included redefining the logo, color palette, typography, and overall visual style to better appeal to the target audience. The goal was to give the cafe a refreshed, contemporary look that communicates quality, warmth, and sophistication, while maintaining its original charm.

For the UI/UX mobile app, the project began with research and user analysis to understand customer needs and pain points. Wireframes and prototypes were developed to map out intuitive navigation, easy ordering, and loyalty features. The design emphasized a clean, visually engaging interface, making it simple for users to browse the menu, place orders, and track rewards, all while ensuring accessibility and responsiveness across devices.

The iterative process of testing and refining the app allowed for continuous improvement based on real user feedback. Adjustments were made to enhance usability, streamline the checkout process, and optimize overall user satisfaction. The combined rebrand and mobile app work not only strengthened The Grey Cafe’s visual identity but also provided a seamless digital experience that supports customer engagement and business growth.